Jennifer Kilian:Design, meet data—— Unlocking design ROI

Design, meet data: Unlocking design ROI

by Jennifer Kilian, Maxence Vancauwenberghe, Victor Brunetti, and Josh Weiner

https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/digital-blog/design-meet-data-unlocking-design-roi

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